CREATIVE

DIRECTOR
& BRAND STRATEGIST
BASED IN DERBY, UK
mY story

I'm Bradley Leivars. A Creative Director and Member of the Chartered Institute of Marketing (MCIM) who turns design into commercial advantage.

For over a decade I've built brands, campaigns and systems across logistics, print, healthcare and education. Work measured not by how it looks, but by what it moves: growth, efficiency, trust.

I founded and run Printlogik, a sustainable print and design studio. I design inside the creative team at a global logistics network.

I care about clarity, commercial impact, and doing the work properly.

If it doesn't grow the business, it isn't creative. It's a distraction.

Process

How I Work

01

Understand the problem

I start with the business problem, not the brief - the goal, the audience, and what success actually looks like. Strip the noise; define what we're really solving.

02

Shape the strategy

Positioning, message and the core idea - deciding what to say and why it matters commercially, before a pixel moves.

03

Design & deliver

Translate strategy into brands, systems and assets that are simple, considered and built to perform - then measure, refine and scale.

experience

My History

A decade across logistics, print, healthcare and education.

Printlogik

2023–Present · Founder & Creative Director

Founded a sustainable print and brand studio, growing from zero to steady turnover through organic marketing. Clients include Jaguar Land Rover; created the Print-a-Tree initiative - 13,500+ trees planted.

DHL Express

2026–PRESENT · EUROPEAN GRAPHIC DESIGNER

Brand-aligned visual communications across DHL's European network. Promoted into the EU Creative Services team on the strength of design work delivered from the operational floor.

DHL Express

2023–2026 · OPERATIONS AGENT, EMA LINEHAUL

Identified and solved a daily operational problem no one had briefed: designed and built DigiBrief, a self-service briefing platform that saved 1,400+ operational hours a year. Recognised with three Extra Mile Awards and a promotion into the design function.

Black Label UK

2017–2023 · Brand & Marketing Lead

Founded and ran a creative branding and print studio (sole proprietorship), directing freelance designers and serving SME and enterprise clients; grew inbound enquiries 22%. My studio was named Printing Company of the Year (2021–2023) and Most Innovative Print & Design Studio (2023) before rebranding and launching as Printlogik.

University of Derby

2018–2022 · Online Content Producer

Produced digital learning for online degrees, lifting course completion ~15%, and shaped cross-institution branding adopted by multiple universities. Awarded a Staff Excellence Award for innovation.

Inspire to Inspire Network

2018–2022 · Freelance Campaign & Project Lead

Delivered marketing and campaign projects for national brands including Aldi, Shein and Team GB athletes, coordinating designers and partners across Shopify and Squarespace builds - on time and on brief.

Sharpsmart UK

2014–2017 · Designer → Learning Technologist Manager

Joined as an apprentice and progressed to manage learning technology, leading a global redevelopment of the company's virtual learning environment in a regulated healthcare setting.

work

My Values

Good design isn't about taste - it's about discipline. After a decade across logistics, print, healthcare and education, these are the principles behind everything I make, and every brief I turn down.

01.

Commercial First

02.

Clarity over noise

03.

Integrity

04.

Responsibility

Brand Communications
Process Design
Creative Direction
Visual Storytelling
Digital Experience
Print Production
Campaign Development
Art Direction
Brand Strategy
Sustainable Print
Marketing (MCIM)
Brand Identity
Design Systems
Creative Direction
Brand Strategy
Marketing (MCIM)
Design Systems
Brand Identity
Sustainable Print
Art Direction
Campaign Development
Print Production
Digital Experience
Visual Storytelling
Process Design
Brand Communications
testimonial

Worldwide Trust, Built

on Excellence

“Bradley brings a rare mix of professionalism and entrepreneurial spark… he spots opportunities, moves quickly, and maintains the standards and care of a dedicated professional.”

Anthony Rowell

Sales & Customer Success Director, Tradeprint

“I’ve had the pleasure of working with Bradley when he rebranded our business; the process was seamless, and the results outstanding.”

Michael O'Halloran

Director, Fast Print UK

“I will always be grateful to Bradley for introducing me to the creative cloud and teaching skills that have helped me immeasurably in my marketing career.”

Ashton Mitchell-Crowcroft

Director, Cat's Eye Marketing

“Brad approached a challenging government funded branding project with professionalism, delivering ahead of schedule and exceeding expectations with high-quality creative insight.”

James Hawke

Project Manager, University of Derby

“Brad’s incredibly talented and motivated, with a real zeal for eye-catching design — I suggest you work with him.”

Owen Tooth

Film Director, BBC, Netflix, Bafta Connect

“Brad is a fantastic creative who has guided and mentored me throughout my design career, always generous with his knowledge and advice.”

Ami Makin

Operations & Creative Manager, Fido Finance

“Bradley’s innovative and creative abilities brought my modules to life, enhancing student learning with high-quality work delivered under pressure.”

Steve Bingham

Senior Lecturer in Marketing, Nottingham Trent University

“Bradley offered consistent expertise in content production, accessibility, and copyright — and he’ll even lend you his cafetiere.”

Juan Armellini

Learning Designer, Coventry University

“Bradley was incredible — supportive, reassuring, and went above and beyond throughout the entire process.”

Sarah Barron

Founder, Rainbow Dandelion Crochet

Creative Director and Head of Design roles. East Midlands or remote. Based in Derby.

bradley@Leivars.uk