Fast Print UK approached Bradley Leivars at Printlogik to create an identity that could express both the company’s operational speed and its customer-first philosophy. The goal was to design a brand that felt efficient and contemporary, yet approachable and trustworthy, reflecting a business built equally on technology and relationships. The identity takes inspiration from ideas of speed, flow, and forward movement, capturing the energy and momentum that define the company’s service ethos. At its centre is a custom “F” mark, designed to suggest progression and continuity. Its clean geometry and dynamic composition connect the visual language to the notion of growth and future focus.
Typography was selected for clarity and balance, conveying modernity without coldness. The blue palette, chosen for its associations with professionalism, reliability, and calm, anchors the brand in a tone of authority and reassurance. Together, these elements create a visual system that feels confident, flexible, and consistent across every scale, from stationery and packaging to vehicle livery and large-format installations.
The design system extends across both digital and physical platforms, maintaining a strong sense of movement and clarity. Each component was considered to ensure that the brand remains legible and adaptable in high-speed production environments. The visual rhythm of the logo and supporting elements reinforces the company’s ability to deliver with precision and momentum. Beyond its visual form, the identity captures Fast Print UK’s character as a friendly, service-led partner. The tone of communication is straightforward and helpful, designed to make the print process clear and accessible for clients of all sizes, from small local businesses to national organisations.
Since launch, the refreshed identity has given Fast Print UK a modern and cohesive presence within a competitive market. It communicates reliability, efficiency, and care, helping the company strengthen client relationships and position itself as a trusted, future-focused print partner.